Book Find - REMIX

Comparison of the two posters. Original on left.

I found this image of Paula Scher's 1985 Swatch Watch poster ad particularly interesting because it looked familiar to Herbert Matter's 1934 Swiss Tourism poster.  This is a perfect example of a "remixed" graphic design concept.  In case you don't know what a remix is, it means it's alternative version of the original.  I believe it's a new term that's used better to describe that act rather then the harsh counterpart, copy or stealing.  I just learned it myself  and I'm sure if you search something alone the lines of remix graphic design something will pop up.  I thought everything was closely copied to be similar, but upon looking closely I've notice that the only thing that changes is the color, the model, the words, and the Swatch Watch company logo is added.  Also, the watch ad seems to be a bit cropped.  Other then that, the background and skiers is the same, as well as, the position of elements
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♣ Michael

Book Find - MTV

MTV back in the day had some amazing variations for their logo. I still remember when MTV use to do that.  I posted a picture above of one variation example called "colorforms".


The MTV logo, itself still used today, was designed by Pat Gorman and  Frank Olinsky of Manhattan Design in 1981.  Each logo designed was used for a purpose on MTV to make it seem like a fun network.  The variations of the logos were even given names such as taxi and puzzle.  The identity became animated and headed towards a new wave for graphic design.  I remember one that was designed for Bettlejuice when it was released that was animated and had worn creatures crawling in an out of holes. The M was wearing the outfit Bettlejuice wears.


Now MTV still does the same concept, but more in a image context.  For example, when a singer premieres a video. They put the promo image inside the MTV logo or have it in a solid color.
♣ Michael

Book Finding

Saul Bass film poster design for Exodus, 1960

Yes, a piece done by the legendary Saul Bass.  This is one of many of his unique movie posters for the film by Otto Preminger's 1960 film, Exodus.  If it wasn't for Saul Bass, our movie posters would look like cartoons featuring celebrities, of the time, to promote the film.  Think of the original Gone With the Wind poster, seen below.  Saul uses space in his works and subtle meanings to convey a message threw imagery.  Such is done on this poster because the movie is about Israel's struggles.  We see that in the image with an historic and symbolic image coming out of a flaming word, which is the title of the film.

Original Gone with the Wind film poster.

♣ Michael

Book Finding

Original: John Alcorn, cover for a phototype specimen booklet

Wow when I came across this image, I was looking at it as if it looked familiar.  I've never seen this actual image before, but I did see a familiar of it.  The original image posted above reminded me of the image posted below.  I feel that the Britney Spears Circus promo flyer was inspired by the John Alcorn cover for a phototype specimen booklet.  Britney's name is written in the same typeface as headliners, the borders and some of the clip arts are similar, some colors are similar, and the date is written in the same typeface as collection is on the original.

Britney Spear Circus Promo

♣ Michael

Creative Brief 3

1. Identification: Poster designed by Chaz Maviyan-Davis in 1996 for human rights psa.

2. Project and problem: It was a poster that was designed to get the attention of the public about human rights

3. The client: The people that have rights taken away from them.  

4. Intended Audience:  The people who felt they need to take rights away.

5. Core message: It made awareness to the human rights article 4 movement.

6. Hoped for outcome: Hopefully people would  become aware of this act that's affecting the rights of humans.

7. Graphic strategy: He uses powerful images that are positive in order to exude the peoples confidence  and dignity.

♣ Michael